“Helvetica emerges in that period in 1957 where there’s felt to be a need for rational typefaces which can be applied to all kinds of contemporary information whether it’s sign systems or corporate identity and present those visual expressions of the modern world to the public in an intelligible way.”*
This is one of the opening descriptive passages of Gary Hustwit’s 2007 documentary Helvetica, which traces the meaning, history and importance of the near ubiquitous typeface. Think of a corporate brand that has a sleek minimal brand image? Chances are the typeface is Helvetica, from the AAs of American Airlines to the very recognizable G in the Gap, all Helvetica. Even the New York subway signs, designed by Massimo Vignelli, are Helvetica. But what does that have to do with science communication and education? (more…)


